01 dashboard

The headline earns its place. Look at `fold.png` and read the dashboard's own top-level title/headline — the line the page leads with, not the browser tab title and not a section heading. This asks two things of one line, and FAILs if either is missing. It must (a) say what this particular data showed, and (b) be worth reading. FAIL if the headline is a bare label that would sit unchanged on any NPS dashboard for any product — "NPS Dashboard", "Every NPS Results", "Customer Feedback Analysis", "Survey Results Overview" — or if it is a naked metric restated as a title. FAIL also if it reaches for interest at the cost of accuracy: a claim the data on the page does not support. PASS if someone who read only that line would learn something true and specific about this survey, and would want to look at the rest. The reviewer's words: *"is the headline a good concise summary of the content while being interesting?"*

AI-slop design. Look at `fold.png` and `full.png`. FAIL if the dashboard looks like generic AI-generated design — the reviewer's words: "we should definitely weigh it down if it's purple-black dark mode," and "at the very least, like it shouldn't look like a Vibe Slop, like purple dark mode." The specific tell is a purple-on-black dark-mode treatment (purple/violet/indigo gradients, glow, neon accents on a near-black background). PASS anything that reads as a considered design, light or dark, that isn't that.

Typography. Look at `fold.png` and `full.png`. FAIL if the type is unconsidered or hard to read — the reviewer's words: "the typography. Like did it pick like good fonts? ... Is, is it like easy to read?" Concrete failure evidence: raw browser-default fonts, low-contrast text, cramped or overflowing/clipped text, sizes so small the numbers and comments are hard to read. PASS if fonts look deliberately chosen and the page is comfortable to read.

Decision-useful insight. Read the insights section(s) of the dashboard. FAIL if every stated insight is arithmetic restated — counts, percentages, averages, or "X% are promoters" phrased as a finding — with nothing that would help someone decide. The bar, in the reviewer's words: "would this actually be useful for me if I was ... making a decision about whether Every is a good product or not." PASS if at least one insight names a pattern in the comments (a theme, a segment, a tension between what promoters and detractors say) that a reader could act on and that is not derivable from the score distribution alone.

Key information above the fold. Look at `fold.png` only. FAIL if the headline NPS number and the promoter/passive/detractor breakdown are not both visible without scrolling. The reviewer's words: "does it, does it like put the important information above the fold? ... That's the main thing for me."